北京網站建設公司尚品中國：學校網站建設是學校教育信息化建設的重要方面，是適應現代教育技術和信息技術的發展，加大學校對外交流與宣傳力度，提高教學、科研、管理效率的重要途徑；學校網站是學校對外宣傳的窗口，也是展示全校師生才能，加強對校外聯系，互相學習，共同發展的陣地，學校網站建設的目的是促進師生與學校共同發展，因此，需要全校師生共同參與，同心合力把學校網站建設好，本文無意過多的探討學校網站建設技術方面的問題，而旨在更多的探討學校網站建設的非技術的、思想觀念等方面的問題，希望能對廣大已經或正準備建設學校網站的學校有所裨益。
The Beijing website construction company Luxuries: Chinese School website construction is the school education informatization construction, is to adapt to the modern educational technology and the development of information technology, to increase the school exchanges and propaganda, improve teaching, scientific research, management efficiency; school website is a window of the school's external publicity, but also show the school teachers and students can, strengthen the out-of-school, learn from each other, common development positions, school construction site aims to promote the common development of teachers and students and the school, therefore, requires teachers and students participate together, join hands to build the school site, this article has too much on the school website construction technical problems, and to more on the school website construction of technology, ideas and other aspects of the problem, the hope of the majority already or preparing to build the school website school benefit.

一、多多表現，力爭各層面特別是學校領導的支持。
A lot of, and strive to each level especially the school leadership support.

學校網站不應只是為了裝點門面，它需要相當多實質性的東西來填充，這就要求我們這些網站建設實施者向學校領導積極反應學校網站建設的重要性和必要性，還要告訴他們，我們現在需要什么？當然，作為學校網站建設初期最需要的肯定是資金，各個學校可以根據自身情況決定采用何種方式建設學校網站：對于資金比較充足的學校可以考慮購買專門WEB服務器、租用專線上網的方式，這樣以后在網站建設方面就可以更好的大展拳腳；如果學校資金比較緊張，那可考慮租用網站空間的形式建設學校網站。無論采用那一種方式，我們都應當事先要有充分的資金預算，不然，今天向領導“要”兩萬，明天再“討”一萬，那可能將是一件非常不愉快的事，甚至讓領導懷疑你的辦事能力。比如說我校網站在建設初期，采用的是租用空間，后來租用空間的方式無法滿足學校網站建設的需要，我們便“搜集”種種理由向領導要求以建立專用WEB服務器的方式建設學校網站，我們的預算是：WEB服務器6萬、UPS不間斷穩壓電源2萬、電信光纜專線月租費2000/月，結果領導爽快的答應了，當時心里想“真是個英明的領導”呀，當然，自己其實也有壓力，那就是花了這么多錢要是網站建設搞不好，那可真的是“對不起黨，對不起人民”呀，呵呵，不介意吧，搞點笑！接下來經過一兩個月的政府采購，我校便擁有了專門的WEB服務器。
The school website should not just for the sake of tokenism, it requires considerably more substantive things to fill, which requires us to these website construction to school leadership reacted positively to the school website construction importance and the necessity, but also teach them, what we need now? Of course, as the school website construction needs most is capital, each school can according to their own circumstances and determine the way the construction funds for the school website: comparison of adequate school may consider the purchase of specialized WEB server, leased line access to the Internet, which later in the construction site can better flexing their muscles; if the school fund comparison of tension, it may consider renting space in the form of the school website website construction. Regardless of the way, we all must beforehand needs to have sufficient funds budget, otherwise, today to the leadership " to " twenty thousand " to ten thousand ", again tomorrow, it will be a very unpleasant things, even let the leaders doubt your ability. For example, our website is in construction initial stage, uses is rental space rental space, was unable to satisfy the need of the construction of the school site, we will " collect " reasons to the leadership required to establish special WEB server approach for the construction of the school website, our budget is: WEB server 60000, UPS uninterruptible power supply 20000 telecommunication cable line, the monthly rent 2000/ month, the leaders agreed readily, thought " is a brilliant leader " ah, of course, I also have the pressure, it is spending so much money if the website is done bad, that is " sorry sorry party, people ." and, oh, don't mind, doing little smile! Then after one or two months of government procurement, our school will have a dedicated WEB server.

擁有了學校專門的網站服務器，接下來就有更多工作要去做了：
Have a school dedicated web server, then you have more work to do:

二、學生是宣傳網站最好的“工具”
Students promotional website is best " tool "

現在的學生很喜歡上網，他們交際廣泛，而且他們畢業后將走向全國東西南北，所以動員學生參與到學校網站建設中來，會對學校網站建設起到相當大的宣傳作用。比如說為吸引學生參與網站建設，學校在建站初期便搞了一次全校學生參與的校園網絡文學賽，要求學生作品直接在網站指定頁面發表，結果在近兩月的時間里先后收到數百篇包含詩歌、散文、小學等形式的文學作品，學校從中評出了不少優秀作品并通過網站進行了獎勵，更有其中一些學生的作品被國內一些學生刊物選登，這對學生和網站建設都是一種很好的支持；另外，學校網站還開設學校論壇，邀請學生做適合自己興趣愛好欄目的版主；不定期舉辦電腦作品比賽，為學生提供網站域名空間，也從中發現了有不少好的作品。通過這一系列的活動，確實可以讓更多的學生了解學校網站并參與其中，達到不錯的宣傳作用。
Now the students like the Internet, they are gregarious, and they will be to the country after graduation the four corners of the world, so the mobilization of students to participate in the school website construction, on the school website construction played a considerable role of propaganda. For example, in order to attract students to participate in website construction, in the early establishment of school had a school students participate in campus network literature match, ask students to work directly in the designated site page published, results in nearly two months time has received hundreds of contains poetry, prose, primary school and other forms of literature, from the selected school a number of excellent works and through the website more reward, some of the students work by some domestic student publications to ascend, this to the student and the construction site is a very good support; in addition, the school website also opened the school forum, inviting students to do for their own interests section of the moderator; occasional host computer works competition, provide students with the domain name space, also find many good works. Through this series of activities, can let more students know the school website and participate in, achieve good propaganda effect.

三、通過與知名網站合作等形式，加強網絡資源庫建設，以獲得社會各界的支持
With the well-known websites and other forms of cooperation, to strengthen the construction of cyber source library, in order to obtain the support of the community

學校網站要得到社會的認可，資源建設是一個永恒的主題。以我校網站建設為例，首先做好學校自身資源(試題資源、課件資源、課件素材、論文等)的收集整理，將這些資源上網并不斷更新，其次，努力做好與國內優秀網站的合作工作，目前我校網站已經與國內的優秀教育網站如天星教育網、中鴻網等簽訂合作合同，并努力爭取與更多優秀教育網站的合作，以交換資源等形式獲取他們的各類教學資源供網站使用(標明來源)。到現在為止，我站已經收集各類試題資料、課件等數千套、教學論文上千篇、圖片資料近萬幅，這些全免費資源吸引了每天數以千計的網絡用戶，得到了廣大網友的一致好評，提高了學校的知名度，合作網站也因此獲得更多利益，一舉多得。
The school website to get recognized by the society, resources construction is an eternal theme. In my school website construction as an example, first do a good school own resources ( examination questions, courseware, courseware material resources resources, such as the collection of papers ), these resources will be available online and is updated ceaselessly, secondly, efforts to do a good job and domestic excellent website cooperation work, now our school website has been with the domestic excellent education sites such as star education network, hung in the network signed a cooperation contract, and strive with more excellent education website cooperation, in exchange for resources and other forms of access to their various teaching resources for the site (indicating the source ). Up to now, I have collected all kinds of test data, such as thousands of sets of courseware, teaching thousands of articles, pictures of nearly 10000 pieces, all free resources to attract every day thousands of web users, by the majority of users of praise, improve the visibility of the school, cooperative site also obtain more interests, too.

四、加強校友錄建設：校友是學校發展不可缺少的力量
Strengthening the construction of School Alumni: alumni is indispensable for the development of power

一個優秀的學校網站離不開廣大校友的參與和支持，一所學校，特別是有幾十年甚至近百年歷史的學校，在國內外有無數的校友，很明顯，在信息飛速發展的今天，校友與學校之間以及校友與校友之間仍然主要通過普通信件或電話進行聯系的方式已經落后，作為母校，有義務也有責任加強校友錄的建設工作，以進一步加強校友與學校以及校友自身之間的聯系。校友，在很多情況下一提到這個問題便讓人想起僅僅是在學校搞校慶時拉贊助的對象，其實，廣大的校友帶給母校的往往是一些更可貴的看不見的無形資產，他們經常會為母校的發展獻計獻策，他們的成功也會推動母校的發展，對在校學生起到一個良好的示范作用，所以我們沒有理由不加強這一塊工作。我校的校友錄自建站開始便是重點建設欄目之一，目前已經有注冊校友六千多名，起到了較好的溝通聯系作用，但在使用中還有諸多的問題有待解決，比如說使用的簡易性、圖片功能不強、管理功能有待改善等，為此我們初步準備購買一套功能相對完善的全新同學錄以加強這一工作。最后，我們還準備今后的畢業照全部上網(以前的畢業照也將逐步整理上網)，同時發給學生的畢業照都印上學校網址，以加強校友與母校的聯系。
An excellent school website is inseparable from the vast number of alumni participation and support, a school, especially a few decades or even nearly hundred years history of the school, at home and abroad, there are countless alumni, obviously, in the rapid development of information today, the alumni and school as well as between alumni and alumni are still mainly through ordinary mail or telephone contact way has lagged behind, as the alma mater, have an obligation to also have the responsibility to strengthen alumni building work, in order to further strengthen the alumni and school as well as the link between the alumni. Alumni, in many cases a mention of this problem is reminiscent of is only at the school does the celebration when sponsorship object, in fact, the majority of alumni to the alma mater is often more valuable invisible asset, they often provide the alma mater development suggestions, their success will promote the alma mater the development of College Students, plays a good role model, so we have no reason not to strengthen this piece of work. Our school alumni since the station began is key construction columns, currently has more than 6000 registered alumni, played a better communication effect, but in use, there are many problems to be solved, such as the use of simple, function is not strong, management functions need to be improved and so on, we initially for the purchase of a set of function relatively perfect new classmates to strengthen this work. Finally, we also prepare future graduation photos all online ( before graduation will be gradually organize online ), at the same time to the students graduation pictures are printed on the school website, in order to strengthen Alumni Association and the alma mater.

五、校園快訊與校園風采圖庫建設讓師生、校友和社會各界及時了解校園動態
Campus news and campus style gallery construction to make teachers and students, alumni and the community to understand the campus dynamic

在學校網站建設過程中，校園快訊以及校園風采圖庫的建設非常的重要，它們在一定程度上可以反映學校的辦學思想、教學觀念以及師生在校園的學習生活情況，經常查看這些欄目的除了在校師生外我想主要還有以下一些群體：一是已經畢業校友，他們關心學校的發展，所以會經常“回來”看看，試想，如果一位已經工作幾十年的老校友再“回到”母校能看到自己當初的照片依然還放在學校網站上，那種心情是何等的激動，畢竟母校還沒有忘記他們；二是，各級教育部門和學生家長，他們需要及時了解一些學校的教育教學工作情況，并及時的向學校有關部門反饋他們的意見或建議。基于以上原因，可以這么說吧，現在學校各類活動，只要不是拍得太差的圖片我都會分類的把它們放在網站的校園風采圖庫內，因為我相信一點，“今天的新聞或圖片”將是明天的“歷史”，為此我也很自豪，因為我在記錄著學校的歷史！
In the school website construction process, campus news and campus style gallery construction is very important, they can in some extent to reflect the school 's School of thought, teaching idea and the teachers and students in the campus learning life, often view these columns in addition to school teachers and students and I think there are some of the following groups: one is already graduated alumni, they care about the development of the school, it will often " come have a look ", imagine, if one has the job a few years old school again " to " alma mater can see his original photos still put on the school site, the mood is how excited, after all, his alma mater, also do not forget them; two, the education departments at all levels and the parents of the students, they need to understand some of the school education teaching work, and timely feedback to the school authorities their opinions or suggestions. Based on the above reasons, so to speak, now various school activities, as long as not to shoot too poor picture I'll put them in the site classification of campus style gallery, because I believe that a little, " today's news or picture " is tomorrow's " history ", for this I am proud, because I am in the record the history of the school!

六、加強部門網站和教師個人網站建設，促進教師積極參與
Strengthen Department website and teachers personal website construction, promote teachers' active participation

學校網站同時為各教研組或教師個人提供了展示自己的舞臺，通常情況下在校教師向外界展示自己的機會只有下面這幾種方式：上公開課、撰寫教學論文、發表課件、學校評優等，這幾種方式的展示范圍一般是有限的，僅局限于本校或本地教育部門，而通過網站形式，教師或教研組便可把自己推向全國乃至全世界。在鼓勵教師或教研組建立網站建設方面，我校領導確實是“英明”的，對于建立教師個人或教研組網站的給予了相當的物質和精神獎勵，這樣便使更多的教師參與到網站建設中來，提升了學校網站的“綜合勢力”。
The school website at the same time as the teaching and research group or individual teachers provide a stage to display their own, typically the school teachers to show their opportunities only below this in several ways: open classes, teaching writing papers, published courseware, school evaluation, several ways this display range is generally limited, confined to the the school or local education departments, and through the web form, teacher or group can give himself to the country and the world. Encourage teachers or teaching group building in construction site, my school leadership is indeed " wise ", for the establishment of teachers' personal or group web site has been given considerable physical and spiritual rewards, this will make more teachers participate in website construction, enhance the school website " comprehensive forces ".

七、多作宣傳是提升網站知名度的必要手段
More publicity is to enhance the website visibility necessary means

“酒香也怕巷子深”，沒有必要的宣傳手段，再優秀的網站如果沒有必要的宣傳也只能“埋沒”。作為一個學校網站，除了上面提到的一些宣傳手段外，我認為還可以做以下幾點宣傳工作：
" The wine is also deeply afraid of the alley ", without the necessary means of propaganda, and excellent website without the necessary publicity can " bury ". As a school site, in addition to the above mentioned some means of publicity, I think we can do the following publicity work:

1. 注冊搜索引擎，做SEO網站優化，讓別人能“搜”到你。一些著名的搜索引擎或網站如雅虎、google、搜狐、網易、百度、新浪等都有網站登錄功能，可以將自己的網站在他們的網站登錄網頁進行注冊，將自己網站信息登記進去，這樣網絡用戶在查找相關資源時便可輕易的進入到自己的網站；
1 registration search engine, SEO website optimization, so that others can be " found" to you. Some famous search engine or sites such as Yahoo!, Google, Sohu, Netease, Sina, Baidu has web site login functionality, can be their own website on their website login register their webpage, website registration information in the network, so the user in locating relevant resources can easily enter into their own website;

2. 到一些優秀教育網站“做廣告”，我是指免費廣告，比如說我校網站就曾登錄K12網站、中國基礎教育網等的論壇欄目，通過“灌水”等形式發貼，通過為這些網站的用戶提供本校網站的會員帳號等形式吸引用戶，必要時還可做做“假”，假裝自己是一個與學校網站毫不相干的用戶，然后對這些教育網站用戶說“我發現一個優秀教學網站”，鼓吹一通，既不損人也可利人利己，何樂而不為呢？
2 to some of the best educational website " advertising ", I mean free advertising, for example my school website has been logged onto the K12 website, China Basic Education Network Forum " column, through the form of the irrigation ", through the site for these users to provide our website member account number and other forms to attract users, if necessary they can do the " false ", pretending to be a school website irrelevant user, then the user education website said. "I found a good teaching website ", advocating a pass, neither harm also can be egoistic people, what is there against it?

3. 注冊網絡實名，這也是一個讓別人找到自己的方法：以我校為例，不少學生或校友不知道學校網站域名，結果我們注冊了一個“紅日網絡”的實名，只要在瀏覽器地址欄輸入“UEO營銷型網站建設”便可進入學校網站，便于記憶。
3 registered name of network, it is also a let others find their way to my school: for example, many students or alumni don't know the school website domain name, the results we have registered a " Red Net " name, as long as in the browser address bar enter " UEO marketing website construction " can enter the school website, easy to remember.

八、加強監督管理，杜絕網站不良信息
Strengthen supervision and management, to prevent adverse information website

學校網站除了在技術上對服務器進行安全配置防止黑客或病毒外，在網站內容方面特別是動態欄目內容方面一定要加強監督管理，學校網站面對的主要對象仍然還是學生，所以對信息的監督和過濾工作還是必要的，過濾是通過網絡技術防止某些內容出現在網站上，這相對還是比較容易實現的，而監督卻是一個長期堅決的任務。學校網站不同于商業網站，商業網站動態內容要求24小時有人值班，而學校網站建設一般只有一個人左右，不可能有這么多時間來隨時檢查網站內容，這就要求我們采取必要的措施，我認為培養“信息員”就是一個不錯的方法。我一般要求各論壇版主或關系密切的網站用戶發現任何不良信息隨時與我進行聯系(告訴他們電話號碼)或直接清除，以便及時進行處理。
The school website in addition to the technical of server security configuration to prevent hacker or virus, the web site content especially dynamic columns must be to strengthen the supervision and management, the school website to face the main object still students, so the information monitoring and filtering is necessary, the filter is through the network technology to prevent some of the content appear on the website, this relatively easy to achieve, and supervision is a long-term firm task. The school site is different from the commercial websites, business website with dynamic content for 24 hours a day, whereas the school website construction generally only one person, may not have so much time to inspect the site content, which requires us to take necessary measures, I think culture " information " is a good way. I asked the forum moderator or close site found no adverse information at any time and contact me ( tell their telephone number ) or direct clear, so that timely treatment.

九、學校網站的建設者要有十二分的奉獻精神
The school website builders have twelve dedication

建設學校網站應當說是一種“后臺工作”，編寫一個程序或發現并修補一個程序漏洞，可能讓你沒日沒夜連續工作數十小時；收集一批資料，然后再上傳到資源庫，更可能用掉你連續幾天甚至幾十天的時間；寒冬或酷暑、白天或深夜，網絡服務器隨時可能出現問題，那都得跑到機房，輕則重啟電腦，重則可能需要重新安裝系統；學校每搞一次活動，拍的照片都得及時用軟件處理好，然后上傳到系統，再添加文字說明，這又得花不少時間；另外每天可能還得處理來自網站用戶或校友的十多封甚至數十封電子郵件，……，關鍵的關鍵是這些工作都是“后臺”工作，這種工作實際上已經沒有了上班下班和假期的區別，可以說極少有人能理解其中的苦，有的同事不理解甚至還以為你一天到晚坐在電腦前“挺舒服的”，沒有一顆十二分的奉獻精神是很難做到的。當然，做了工作向領導適當的反應一下也是可以的，當今的社會，拿點適當的報酬已經不能說是沒有“奉獻精神”了。
Construction site should be said to be a " background ", write a program or to detect and repair a bug, may let you day and night work for several hours; collecting a batch of data, and then upload them to the pool, are more likely to use you for several days or even several time of ten days; winter or heat, day or night, the web server may appear at any time, it must run up to room, light is to restart the computer, or may need to reinstall the system; each school organize an activity, photos in time with the software to deal with, and then uploaded to the system, add text, this is also spend a lot of time; another day, may also have to deal with from the site or alumni ten letters or even dozens of emails, ... ... The key is, these works are " background" work, such work is actually has no work to go to work and holiday difference, can be said that few people can understand the pain, some of my colleagues do not understand or even thought you always sit in front of the computer " very comfortable ", do not have a twelve minute service spirit is difficult to do. Of course, to do the work to the leadership of the appropriate response to what is possible, in today's society, get some proper reward has not said that there is no " dedication ".

十、學校網站建設內涵是第一位的，不必過多的追求技術含量
In ten, the school website construction connotation is the first, not much technical content in pursuit of

許多人一談到學校網站建設，便想到“專業”二字，難！當然，這與我們長期以來的評價體系有相當的關系。舉個簡單的例子，我參加過不少的課件評比，評委似乎都有個默認的標準：如果你是用PowerPoint制作的，首先的定位便已經基本形成，檔次低！如果你是用Authorware甚至flash制作的，“技術含量高”，馬上高了一檔！何等的荒唐！！如果大家留意，極少能看到過哪位教授或學者搞講座時用Authorware或flash制作課件或講稿的，甚至用PowerPoint的也不多，更多的則是直接用Word，難道這些所謂的評委的水平都比這些教授“高”？而網站的競賽評比也不例外，評委首先看的便是“外表”，如果網頁做得漂亮，即使沒有真正的內涵，那這網站的評分也絕不會低，如果再稍有點內容，便極有可能得到“高分”；相比較而言，那些內容豐富而且相當實用的網站，如果缺少漂亮的外表，甚至無緣“入圍”。記得我從開始上網到現在也已經好多年了，像國外的聯合早報，國內的新浪、網易、搜狐等網站，他們的界面幾乎沒有怎么變化和刻意的美工，但這些網站卻依然得到了大家的認可，在世界網站排名中名列前茅，這些網站的成功，我想最根本的一點還是其豐富的內涵與實用性。所以我個人認為學校網站建設不要太多的考慮技術問題，而應該更多的考慮不斷增加網站內涵，讓人能從學校網站獲取豐富的知識與信息，這才是學校網站建設成功的關鍵所在，“最漂亮的網站不一定是優秀的網站，有內涵的網站才更具有生命力！”
People talked about a school construction site, think of " professional " two words, difficult! Of course, this and our long-term evaluation system has considerable relationship. A simple example, I participated in many of the courseware appraisal, the judges seemed to have a default standard: if you are produced by PowerPoint, the first location has been basically formed, low grade! If you are using Authorware or flash production, " high technology ", now high one! Absurd!! If you notice, rarely seen which professors or scholars engage in talks with Authorware or Flash courseware or speech, even with PowerPoint is not much also, more it is the direct use of Word, is the so-called high level than the professor " high "? But the website contest appraisal is no exception, the first is the " appearance ", if the webpage doing well, even if there is no real meaning, the site of the score will not low, if a little content, it is very likely to be " high marks "; in comparison, the content is rich and quite useful website, if lack of beautiful appearance, even no chance " finalist ". Remember me from the start to get on the Internet now has been for many years, as foreign, Singapore United morning post, Sina, Netease, Sohu Home site, their interface almost no change and determination of art, but the website still has been recognized by everyone, in the world of Web site rankings come out in front, the website's success, I think the most fundamental point is its rich connotation and practical. So I personally think that school construction site don't think too much about technical problems, but should be considered more increase website content, can let a person from the school website gain rich knowledge and information, this is the key to the success of the school website construction, " the most beautiful sites are not necessarily good website, has the connotation of the website just has vitality more! "

十一、牢牢掌握郵件這個秘密武器
Eleven, firmly grasp the message this secret weapon

學校網站建設過程中，不斷有校友、資源用戶、論壇用戶等注冊，他們中相當的都有自己的電子郵箱，就拿我校網站來說，建站四年以來，各類注冊郵件已經有數千個，這數千個郵件可能聯系著數千個與學校網站有關聯的數千用戶，利用得到好，對宣傳學校能起到事半功倍的效果，利用郵件**軟件可以在瞬間把信息發送到這數千個用戶的郵箱中，宣傳效率之高確實是傳統媒體無法比擬的。
The school website construction process, there have been alumni, resource user, user registration, most of them have their e-mail, take my school website, four years since, various types of registered mail has thousands of, thousands of messages may contact the thousands of sites associated with the school thousands of users, using good publicity, the school can play a multiplier effect, make use of the mail * * software can instantly send information to the thousands of user's mailbox, publicity and high efficiency is the traditional media incomparable.

以上都是些本人在多年學校網站建設中的經驗之談，希望能對廣大學校網站建設者提供一種可供借鑒的經驗，促進學校教育信息化建設更上一層臺階，如有不當還望大家指正為謝。
The above are some of my years in school construction site in the wise remark of an experienced person, hope that the broad masses of the school website builder provides a useful and valuable experience, to promote school education information construction more a step, if have undeserved also hope everyone correction for xie.
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