網(wǎng)站架構(gòu)和用戶體驗(yàn)的重要性，相信站長(zhǎng)朋友們都不言而喻，因?yàn)樗梢灾苯臃从衬憔W(wǎng)站受歡迎程度，對(duì)于專業(yè)的SEO網(wǎng)站優(yōu)化從業(yè)者來說，通過SEO技術(shù)將用戶吸引到你的網(wǎng)站，這僅僅算是良好的開端，能不能留住用戶甚至讓用戶在你的網(wǎng)站上產(chǎn)生訂單，這里咱們就需要考慮到你網(wǎng)站的用戶體驗(yàn)。綜上所述，網(wǎng)站的架構(gòu)和用戶體驗(yàn)在網(wǎng)站運(yùn)營(yíng)當(dāng)中所占的分量是相當(dāng)之重的，那么如何構(gòu)建良好的網(wǎng)站結(jié)構(gòu)和創(chuàng)造符合用戶需求體驗(yàn)的網(wǎng)站呢?這是我們每一個(gè)網(wǎng)站運(yùn)營(yíng)人員需要時(shí)刻關(guān)注的話題，我們先來看網(wǎng)站的架構(gòu)。
Website architecture and importance of user experience, believe stationmaster friends are self-evident, because it can directly reflect your site popularity, for professional SEO website optimization practitioners, through SEO technology users will be attracted to your website, it is a good beginning, be able to retain users even allows users to your site produces order, here we need to account for your site's user experience. To sum up, the website architecture and user experience in site operation to the weight is very heavy, so how to build good website structure and creating meet needs of the user experience of websites? This is our every site operation personnel need to be vigilant about the topic, we first look at the website architecture.

什么是網(wǎng)站架構(gòu)
What is the website architecture

寬泛的講網(wǎng)站架構(gòu)是根據(jù)通過對(duì)用戶需求分析，網(wǎng)絡(luò)營(yíng)銷了解并定位網(wǎng)站的目標(biāo)用戶，從而對(duì)網(wǎng)站整體架構(gòu)，規(guī)劃、設(shè)計(jì)網(wǎng)站欄目及其內(nèi)容，制定網(wǎng)站開發(fā)流程及順序，以最大限度地進(jìn)行高效資源分配與管理的北京網(wǎng)站設(shè)計(jì)。
Broadly website architecture is based on the user requirement analysis, network marketing and locating the site of the target user, thereby to website whole structure, planning, design of website column and its contents, making the site development process and order, in order to maximize efficient resource allocation and management of the Beijing web site design.

如何構(gòu)建良好的網(wǎng)站結(jié)構(gòu)
How to build good website structure

如果把樹形結(jié)構(gòu)比喻為我們上學(xué)時(shí)學(xué)的科目的話，那么科目就是第一層，科目下可以包括語(yǔ)文、數(shù)學(xué)、英語(yǔ)等等，這些就是第二層。對(duì)于搜索引擎來說，目錄層次的有序分類是很重要的，對(duì)于用戶來說也是一樣，良好清晰的網(wǎng)站結(jié)構(gòu)永遠(yuǎn)是用戶覺得最喜歡的。最經(jīng)典的網(wǎng)站樹形結(jié)構(gòu)可以參考：百度知道。
If the tree metaphor for our school subject words, then the subject is the first layer, subjects can include Chinese, math, English and so on, these are the second layer. To search engine, the directory hierarchy ordered classification is very important, for the user as well as clear, good website structure is always the user feels like. The most classical sites of tree structure can refer to: Baidu know.

下面我們來說說用戶體驗(yàn)的重要性
Let's talk about importance of user experience

什么是用戶體驗(yàn)
What is user experience

簡(jiǎn)單的講，用戶體驗(yàn)就是可以最直接影響你網(wǎng)頁(yè)瀏覽度的因素。在網(wǎng)站策劃和網(wǎng)站運(yùn)營(yíng)當(dāng)中，用戶體驗(yàn)是最重要的一個(gè)因素，用戶體驗(yàn)的好壞將直接影響到你的網(wǎng)站是否成功。
Simply put, the user experience is most directly influence the factors of your webpage browsing. In site planning and web site operators, the user experience is one of the most important factors, the user experience will have a direct impact on the success of your website.

影響網(wǎng)站用戶體驗(yàn)的因素有哪些
Effect of site user experience factor which to have

1、網(wǎng)站的品牌(Website brand)

在現(xiàn)如今互聯(lián)網(wǎng)高速發(fā)展的時(shí)代，各行各業(yè)都涌現(xiàn)出了大批的優(yōu)秀互聯(lián)網(wǎng)企業(yè)網(wǎng)站，而這些網(wǎng)站也都擁有屬于自己的用戶，對(duì)于一些新的用戶來說，如果他們想在網(wǎng)上購(gòu)買產(chǎn)品等等，他們通常會(huì)通過各種各樣的渠道或者方式來了解咨詢產(chǎn)品的情況，而當(dāng)他們確定了自己要的產(chǎn)品之后，首先想到的可能就是該產(chǎn)品的品牌，這跟我們?nèi)粘Ｔ诘昀镔I衣服一樣。
In today's rapid development of the Internet era, all walks of life have emerged a large number of excellent internet websites, and these sites also have their own user, for some new users, if they want to purchase products online and so on, they will usually through a variety of channels or ways to know consulting product case, and when they identified themselves to products, the first thought is the product of the brand, with our daily in the store to buy clothes.

網(wǎng)站也是一樣，一個(gè)好的品牌的網(wǎng)站可以有助于你的產(chǎn)品銷售，因?yàn)椋瑳]有一個(gè)人會(huì)去喜歡一個(gè)沒有品牌的東西，沒有品牌就意味著它沒有任何質(zhì)量保證。如何去建立合適自己網(wǎng)站的品牌，值得廣大站長(zhǎng)深思。
The site is also the same, a good brand website can help your product sales, because, no one would go to love a brand thing, no brand means that it does not have any quality assurance. How to establish suitable website brand, is worth broad stationmaster thought.

2、網(wǎng)站的加載速度(Website loading speed)

當(dāng)用戶進(jìn)入到你的網(wǎng)站之后，如果你網(wǎng)站的頁(yè)面加載時(shí)間過長(zhǎng)，那么用戶很可能會(huì)Pass掉你的網(wǎng)站。給用戶的第一印象很重要。
When the user enters into your site, if your web page loading time is too long, then the user is likely to be Pass out of your website. Give the user the first impression is very important.

3、Flash以及圖片(Flash and pictures)

現(xiàn)在很多的網(wǎng)站充斥著大量的Flash和圖片，網(wǎng)站推廣 以為這樣可以使網(wǎng)站變的多漂亮多大氣，無可否認(rèn)，適當(dāng)?shù)挠靡恍﹫D片及Flash可以增加網(wǎng)站的生動(dòng)性，增加視覺沖擊力。但是我們不能無限制的使用，用戶也不會(huì)因?yàn)槟憔W(wǎng)站做的華麗、漂亮而買你的產(chǎn)品，這樣做只會(huì)增加你網(wǎng)站成本的負(fù)擔(dān)。
Now many website has a large number of Flash and picture, website promotion thought this could make the website become more beautiful than the atmosphere, there is no denying the fact, use the appropriate number of pictures and Flash can increase the site's vivid, to increase the visual impact. But we cannot be unrestricted use, users will not be because of your web site do gorgeous, beautiful and buy your product, this will only increase your site cost burden.

4、導(dǎo)航是否合理(Navigation is reasonable)

目標(biāo)用戶進(jìn)入到你的網(wǎng)站，很大程度上最先關(guān)注的就是網(wǎng)站的導(dǎo)航，一方面良好的導(dǎo)航可以讓用戶清晰的知道你網(wǎng)站產(chǎn)品的分類情況，另一方面當(dāng)用戶在進(jìn)入更深層次的網(wǎng)頁(yè)后，良好的導(dǎo)航可以幫助用戶了解自己現(xiàn)在所處的位置。所以，導(dǎo)航是否合理也是影響用戶體驗(yàn)的重要因素。
Target user access to your website, largely first concern is the website navigation, a good navigation allows users to clearly know your website product categories, on the other hand, when the user enters deeper webpage, good navigation can help users to understand their present position. Therefore, the navigation is reasonable but also affect the user experience of the important factors.

5、死鏈接和錯(cuò)誤鏈接(Dead links and wrong link)

無論是對(duì)用戶還是網(wǎng)站本身，這種最低級(jí)的錯(cuò)誤，相信不用多說。
Regardless of the user or the site itself, the most elementary mistake, that need not say much.

6、網(wǎng)站的內(nèi)容(The content of the website)

我們都知道網(wǎng)站的靈魂就是內(nèi)容，如果你的網(wǎng)站內(nèi)容蒼白或者不能夠很好的吸引用戶，網(wǎng)站推廣 那么這個(gè)網(wǎng)站注定要走向失敗，用戶會(huì)從你網(wǎng)站內(nèi)容的可靠性、權(quán)威性以及真實(shí)性等方面來考量你網(wǎng)站是否值得信任，最終決定是否進(jìn)行下一次訪問。
We all know the soul of the website 's content, if your website content pale or not can be very good to attract users, website promotion then this site doomed to failure, the user will be from your website content reliability, authority and authenticity, to consider your website is worth to trust, a final decision on whether to proceed to the next visit.

什么樣的內(nèi)容是好內(nèi)容：相關(guān)性高、原創(chuàng)性的內(nèi)容就是高質(zhì)量的內(nèi)容。當(dāng)然影響網(wǎng)站用戶體驗(yàn)的因素還有更多，這里就不一一闡述了，其實(shí)只要我們?cè)谌粘＞W(wǎng)站運(yùn)營(yíng)的過程當(dāng)中，堅(jiān)持以用戶為前提的理念，把自己當(dāng)做是你網(wǎng)站的目標(biāo)用戶，然后進(jìn)行操作，發(fā)現(xiàn)問題立即解決，不斷改進(jìn)，讓你的網(wǎng)站用戶體驗(yàn)變的更好，更加受歡迎。
What is good: correlation of high content, original content is high quality content. Of course affect website user experience factors and more, here is not described in one one, as long as we are daily website operation process, adhere to the user as the premise of the concept, put themselves as your target user, then operation, found the problem resolved immediately, continue to improve, make your site user experience better, more popular.