對網站的SEO網站優化診斷是我們必須要掌握的技能，只有學會分析網站數據才能做科學的SEO，不憑感覺做優化，依賴于數據和以往的經驗，SEO診斷之后就是撰寫優化方案，然后再依照方案執行下去，當然并不是所有的優化都能達到預期目標，在失敗的過程中總結經驗，這樣就能有所進步。
On the website of the SEO website optimization diagnosis is we must master the skills, only to learn scientific data analysis to do SEO, do not feel to do optimization, depend on the data and experience, SEO diagnosis is written after optimization scheme, and then in accordance with the execution of the project under go to, but not all of the optimization can to achieve the desired objectives, summarize the experience in the failure process, so that we can make progress.

一般的企業網站制作上都有新聞版塊，其實那些新聞內容很少有客戶會點擊閱讀，所以這個版塊其實就是為了更新內容而做的，而有些企業站長期沒有人去管理，新聞內容也是從網站直接復制粘貼的，更有些內容是與網站主題沒有半點關系的。針對這些內容可以慢慢去刪除，當然已經收錄的內容需要謹慎刪除，內容無非是原創、偽原創、采集，原創內容撰寫起來比較困難，而且對于一般的SEO人員來講，也很少有那么好的文筆，隨意寫出來的原創內容并不是高質量的內容，所以原創內容和偽原創內容都得有，偽原創的時候可以自己人工去修改，最好不要用工具代勞。
The general enterprise website has news sections, the fact that the news content very few customers will click to read, so this section is to update the content and do, and some enterprises long-term no one to manage, news content is from the website directly copy paste, some content is not the slightest relationship with website the theme of the. In view of these contents can be slowly to delete, of course, have included the contents need to be removed, the content is original, pseudo original, acquisition, difficult to write original content, but also for the general SEO personnel speaking, rarely have so good writing, original content to write is not high quality content, so original content and pseudo original content have, pseudo original time can own artificial to modify, it is best not to use the tool.

筆者的這個齒輥式破碎機網站是一個以圖片為主的企業站，如上圖所示，檢查網站死鏈的時候發現了兩個死鏈，其次在頁面中也發現了一些錯誤的鏈接，這些錯誤如果沒有仔細去看，可能就會被忽略掉了，雖然這些錯誤對于優化來說不是致命的，但最好還是盡量避免掉。檢查過死鏈后再順便檢查一下友情鏈接，最近百度推出了綠蘿算法，對于友情鏈接的要求應該必須是有相關性的，即使檢查友情鏈接是個好習慣。除此之外還可以測試下網站的打開速度，網站的優化歷史也需要與客戶溝通一下，被降權的網站一般還是不要去接了，比較浪費自己的時間。
This tooth roller of the crusher is a site with pictures of the enterprise stand, as shown above, check the site chain was found two dead, then some wrong links are found on the page, these errors if not carefully to see, may be ignored, although these error for optimization is not fatal, but better to avoid. Check the chain and then check to see if the links, recently launched green algorithm for Baidu, links should be must be correlated to check links, even if it is a good habit. In addition to open the speed test site, optimize the historical site also need to communicate with customers, be right down the website is not to receive, compared to waste your time.

就企業站而言，做優化的時候最頭大是網站的程序問題，具體來說就是頁面的代碼冗余現象比較普遍，以筆者的這個網站為例吧，查看首頁的源代碼發現很多CSS樣式都直接寫在頁面里了，對于網站設計這來說，這樣寫或許更方便，但其實非常不規范。正常的情況應該寫在CSS文件里，CSS樣式要使用外聯的形式，此外還有很多企業站用表格布局，頁面代碼冗余的更嚴重。CSS和JS都要寫在相應的文件里，企業站優化比較麻煩的就是要SEO人員去修改頁面和CSS樣式。
Enterprise site optimization, do when the head is procedure site, code redundancy specifically page is relatively common, the site of the for example, view the page source code found on the page a lot of CSS style are directly written, for website design it, write this perhaps more convenient, but in fact is not standardized. Normal circumstances should be written in the CSS file, CSS style to use outside forms, in addition to many enterprise stand using tables for layout, more serious page code redundancy. CSS and JS are written in the corresponding file, enterprise stand optimization more trouble is to SEO to modify the page and CSS style.
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