隨著網絡技術持續而飛速的發展和普及，企業電商網站在現代經濟市場逐漸的發展壯大起來。網絡上的信息種類紛繁，各式各樣，人們要想在網絡上快速準確找到自己所需商品就需要借助于搜索引擎。一種以搜索引擎的適應性為主體的網站建設的新概念——搜索引擎優化（seo）正在成為融入網站設計，并勢必發展為一種新的趨勢。
With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.

1 網站設計中的seo技術
Website design in SEO technology

當今社會已經跨入了信息的時代，搜索引擎在主宰著人們的信息搜尋。網站設計也在悄然進行著理念上的更新換代，并從過去的以用戶為導向逐步轉向以搜索引擎為導向。因此，網站設計不斷適應搜索引擎，或者對搜索引擎友好，都是以搜索引擎為主體導向的網站設計的心理念。顯然，搜索引擎能夠給企業網站帶來訪客，帶來商業上的成功。這種以搜索引擎適應性為卞體的網站設計的新概念，經過許多成功網站的檢驗向成為一種新的趨勢。許多網站的設計者已經清楚的認識到seo網站優化對網站帶來優質流量的重要性，但是卻沒有更深入地了解到seo的最佳應用時間應該是在網站規劃之時。在由沒有“第二代網站設計思維”的設計者把一個網站完工之后再去做seo只能是補救，結構上比較適應搜索引擎的網站，seo相對代價小，而結構上有重大問題的網站，可能需要推倒重來。如果真的要推倒重來，損失的不但是金錢，更是時間。所謂優良的營銷型網站都是那些對于搜索者的關鍵詞匹配最為相關的網站，會出現搜索結果的前列。出現在搜索結果的前列，就意味著最有可能吸引搜索者來訪問。
Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.

2 搜索引擎優化原理
Search engine optimization principle

搜索引擎優化（seo）是一個摸索和實踐網站針對搜索引擎的普遍規律進行制作和變更的過程。這個過程需要對搜索引擎的運作有清晰的了解、對網絡市場有豐富的觀察和體驗、對網站的制作有實際經驗、并且需要創意性地推陳出新。只要將網頁設計得符合搜索引擎的排名基本因素即可。這就是搜索引擎優化的原理。可以這么來理解，企業網站的設計者針對網絡搜索引擎隨網站的審核原則和排列標準，在網站結構和內容的設計上優化重組，將網站和網頁的組成因素進行最優化的改良，使網站能最充分地被網路搜索引擎和導航站接納，最大限度地在網絡搜索引擎上提高網站的權威性，從而在網路搜索結果中占據最優化的前列位置，吸引更多的、有目的性的訪問者到達網站。
Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market making on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.

3 網站設計中seo優化策略
SEO optimization strategy in Web Design

網站設計中的搜索引擎優化是針對網站搜索的普遍規律，進行摸索、制作和變更的過程。電子商務網站要想在排名中取得良好的位置，需要在網站內容、產品定位和服務核心等各個方面考慮搜索引擎算法，并將各個因素都優化到位。
Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.

3.1 關鍵詞優化
Keyword optimization

搜索引擎進行檢索的重要搜索條件是關鍵詞（keyword）搜索，是指用戶在搜索引擎中找到該網站所輸入的描述性單詞或語句。在網站制作中，首先要確定的就是網站的核心關鍵字，進而圍繞關鍵字展開詞組。網站設計中關鍵字的控制直接關系著網站對用戶的可見度。關鍵詞的設置通常放置在網站的標題、標簽、正文等等，可以說在網站建設過程中無處不在。關鍵詞的設置和優化應注意以下幾點：首先，關鍵字的設置應立足于用戶，從用戶角度著眼，如用戶查詢“軟件設計”獲取軟件設計相關的企業信息，軟件設計企業在進行網站建設的過程中，就應該將這一顯著的關鍵詞加入到網站的標題或首頁當中。其次，要對核心關鍵詞進行必要的擴展和重復排列，如在某軟件企業的網站設計中，不但設定了“軟件設計”作為關鍵詞，同時還將其充分擴充并布置在網站的首頁中，包括“設計軟件”、“應用軟件”等。最后，對于網頁中關鍵詞的數量不宜過多，一般來說關鍵詞在3-5個為宜，然后圍繞設置的關鍵詞進行描述。如此布置關鍵詞對于搜索引擎來說顯得主題突出、立意明確。
Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.

3.2 頁面優化
Page optimization

頁面優化是對建設的網站上的結構、圖像、模塊等各種內容進行優化。網站的目錄結構是頁面的骨架，對目錄結構的優化是首要任務。一般網頁的目錄結構為三級，產品分類在一級目錄，以提高產品的權重地位，從而在搜索中獲取更優的排名。在搜索引擎的視野中，是無法解讀圖片的，只能夠識別文字。網站中的產品圖片和主題圖片應該注明圖片信息，添加圖片的文字描述，或者直接用圖片內容的關鍵詞命名，都是使搜索引擎更好地解讀圖片信息的優化方式。根據搜索引擎公司發布的一些資料和一些 seo 專家研究結果得出，搜索引擎相對喜歡靜態頁面的網頁，比那些帶動態網頁并且帶有參數鏈接有著更高的權重，所以我們盡可能的使網站靜態化，根據網站實際的情況，結合假靜態技術，使網站的分類頁，產品頁，首頁都實現后臺靜態生成，這樣提高了網頁的權重，也降低了服務器負荷，使服務器能承受更大的流量。
Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.

3.3 內部鏈接優化
Internal link optimization

內部鏈接在搜索引擎中的排名也是十分重要的因素，在網站導航中醒目的位置設置目錄和主推頁面，并確保每一個子頁面都有內部鏈接回到主頁面和主推頁面，此外，產品分類頁與產品終端頁之間的互鏈及交互鏈建立好聯系也是內鏈優化的考慮范圍。合理的內部鏈接不但可以幫助用戶更優的瀏覽網站的內容，還可以引起搜索引擎的注意。網站在建設的過程中，可以把重要的內容頁多次鏈接于其他的頁面，讓搜索引擎清楚的知道網站的重點頁面，并賦予該頁較高的pr值，方便廣大用戶的索引。
Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.

3.4 外部鏈接優化
External links optimization

外部鏈接優化是商務網站建設很重要的一個環節。相互交換鏈接是具有一定互補優勢的網站之間的簡單合作形式，即分別在自己的網站上設置對方網站的超級鏈接，使得用戶可以從合作網站中發現自己的網站，達到互相推廣目的。交換鏈接的作用主要表現在幾個方面：獲得訪問量、增加用戶瀏覽時的印象、在搜索引擎排名中增加優勢、通過合作網站的推薦增加訪問者的可信度等。外部鏈接在排名機制中占了很大的比重，尋找有效的外部鏈接是 seo 必須做的事。在網站建設的初期就要做好外部鏈接策略，比如和同類網站做友情鏈接，登陸各大搜索引擎，各大目錄等，避免使用一些群發的工具去做一些垃圾外鏈。
External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of simple forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.

4 結束語（end）

網站設計，在當今搜索引擎主宰人們信息的時代，正在經歷著由以用戶為導向轉而以搜索引擎為導向的新的設計理念。隨著企業網站數量的不斷增加和搜索引擎的普及，網站被搜索引擎收錄并獲得較好的排名，并吸引更多的用戶訪問，是眾多企業網站所追求的目標。
Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.

搜索引擎優化是針對網站健康度提出的一項技術，主要目標是提高網站的可見度，通過對網站結構、功能、內容、鏈接等關鍵因素的合理優化，使企業網站達到最優化的布局。
Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optimal layout.

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