搜索引擎的出現有效的提升了用戶上網的效率，同時也改變了人們上網的習慣，無論是傳統的PC互聯網還是移動互聯網，搜索引擎都會成為消費者上網的重要入口，換句話說，如果我們做SEO網站優化的工作者就要通過優化自己的網站，讓網站建設能夠占據到這個互聯網入口，成為用戶瀏覽的目標，其實這種工作就是一種網絡搜索營銷。
The emergence of search engines can effectively enhance the efficiency of Internet users, but also to change people's Internet habits, whether it is traditional PC Internet or mobile Internet, search engine will become an important consumer Internet entrance, in other words, if we do SEO site optimization workers will be through the optimize your site, let website construction to occupy the Internet entrance, a user goal, actually this kind of job is a kind of network search marketing.

但是這種搜索引擎SEO優化的概念自從出現之后，就引起了很多所謂業內專家廣泛的興趣，通過研究搜索引擎的喜好來優化網站，提升網站排名，成為網絡上另一個精彩的風景，但是在這種美麗的風景下，卻因為有著各種各樣的黑帽優化以及捷徑優化，已經讓SEO優化工作者越來越覺得難以優化，工作越來越難做，而造成這種現象的重要原因就是優化工作者一直沒有掌握到搜索引擎營銷的未來發展趨勢。
But the concept of search engine optimization of SEO since its occurrence, caused a lot of so-called experts widespread interest, to optimize the site through search engine like, improve website ranking, become network is another wonderful scenery, but in the beauty of the scenery, but because it has a black hat optimization and shortcut optimization of all kinds, have SEO optimization workers feel more and more difficult to optimize, work has become more and more difficult, an important reason lead to this phenomenon is the optimization of the workers had not to grasp the future development trend of search engine marketing.

開放式搜索應用要求優化者更注重用戶體驗
Open search application optimization researchers pay more attention to the user experience

營銷型網站建設用戶體驗一直是搜索引擎非常注重的一個環節，在歷次的搜索引擎優化指南中都是非常強調的一個部分，但是優化工作人員往往卻對此總是有很多僥幸的心理，因為網站要想搞好網站的用戶體驗，需要做很多工作，而且短時間里面也不會見到成效，如果是一些SEO優化公司來做優化，如果一直沒有效果，那可能就會失去訂單，所以總會對用戶體驗的工作做一些簡單的表面的工作，而更多的是從外鏈著手。
User experience website marketing has always been a part of the search engine is very attention, in the search engine optimization is a very stressed the guidelines in the previous, but optimization work personnel often have always had a lot of chances, because the site to improve the user experience of the website, need to do a lot of work, but also the short time it will not see results, if some SEO optimization company to do optimization, if there has been no effect, it may lose the order, so there will always be some simple surface work on the user experience, and more is to proceed from the chain.

可是在開放式的搜索引擎應用下，越來越多的搜索引擎開始將用戶的搜索體驗當成搜索排名的重要依據，百度有大拇指，360也有自己的拇指和中指計劃，用戶在使用搜索引擎后會有自己的意見，這些意見往往成為搜索引擎判定網站用戶體驗的一個重要依據，從這點上來說，如果僅僅欺騙搜索引擎的優化，顯然已經不能夠符合未來開放式搜索引擎應用模式，所以廣大的SEO優化工作者們，趕緊回歸到正常的優化軌道上，否則你的網站就會因此而遭遇滑鐵盧。
But in the open search engine applications, more and more search engines will start the user search experience as an important basis for the search rankings, Baidu has thumb, 360 have their thumb and middle finger, the user will have their own opinions in the use of search engines, these observations tend to be search engine determine a an important basis for the site of the user experience, from this point of view, if only to deceive the search engine optimization, apparently can not meet future open search model engine, so SEO optimization workers vast, quickly return to the normal track of optimization, or your website will be encountered waterloo.

個性化搜索應用要求優化具備品牌意識
Personalized search applications require optimization have brand awareness

從國外的搜索引擎發展模式來看，越來越崇尚用戶的個性化的搜索，搜索引擎能夠根據不同用戶的使用網絡的習慣，進行針對性的結果的提供，也就是說不同的人搜索同一個關鍵詞往往會得到不同的結果，這種智能化的搜索已經在谷歌和facebook上得到了一定的體現，雖然成熟度還沒有那么高，但是這足以說明了搜索引擎的發展方向。
From the search engine development mode, more and more advocate personalized search, search engine according to different users of the Internet habits, to provide targeted results, that is to say different people search the same key words tend to get different results, the intelligent search has been some reflected in Google and Facebook, although the maturity is not so high, but it is enough to show the direction of search engine.

那么在這種方向下，如何讓網站能夠進入到更多用戶的搜索結果中，只有通過建立品牌才能夠實現，因為這種個性化的搜索結果肯定會和品牌因素以及個人消費習慣有關，而品牌就相當于互聯網的信譽證書，在這層作用的包裝下，用戶搜索到品牌網站的關鍵詞時，自然會得到體現，因此這就要求SEO優化工作者應該注重品牌的打造，而不是簡單的提升排名，而是從建立品牌的長遠決策上進行搜索引擎優化。
So in this direction, how to make a web access to more users search results, only through the establishment of the brand can be achieved, because this kind of personalized search results will certainly and brand factors and personal consumption habits, but the brand is equivalent to the Internet credit certificate, in this layer of packaging, the user search to the brand website, will naturally be reflected, so SEO optimization workers should build brand, rather than simply the rankings, but search engine optimization from a long-term decision to build brand.

可能很多站長認為，在這種智能化的搜索引擎作用下，搜索引擎的優化工作將會被逐漸邊緣化，可是筆者認為，正是搜索引擎智能化程度的提升，更能夠體現出SEO優化的重要性，因為只有高精尖的SEO優化工作者才能夠更好的判斷搜索引擎的意圖，從而提供全面的優化策略，才能夠提升網站的用戶體驗和品牌屬性!
Webmasters may think, in this kind of intelligent search engine function, optimization will be search engine has been gradually marginalized, but the author thinks, it is search engine intelligent degree of upgrading, more can reflect the importance of SEO optimization, SEO optimization workers because only sophisticated can better judge of search engine intentions, thus providing a thorough optimization strategy, to enhance the user experience of the website and brand attributes!